Lectric just launched a new e-bike company, and it could shake up the premium market

Published: Jun 2nd 2026 7:00am on Electrek

When a new e-bike company launches, it’s usually not a huge deal. The industry sees new brands appear all the time, many of them little more than a logo slapped onto an existing bike from a Chinese catalog.

But Monarc isn’t just another startup hoping to make a splash – it’s all but guaranteed to set off a tsunami.

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