Tesla (TSLA) brand value crashed 36% in 2025 — now worth less than half its 2023 peak

Published: Jan 28nd 2026 3:14am on Electrek

Tesla’s brand value collapsed by $15.4 billion in 2025, marking the third consecutive year of decline, according to new research from Brand Finance. The company’s recommendation score in the U.S. has plummeted to just 4.0 out of 10, down from 8.2 just over two years ago.