Rivian confirms new purple exterior color called ‘Borealis’ and is exploring interior scents

Published: Dec 3nd 2025 3:00am on Electrek

After nearly a year of speculation online, Rivian has confirmed it will begin offering a new purple exterior color, and we now have the name – Borealis. Inspired by its own community, Rivian’s latest color will be available for a limited time on select variants and arrives as part of a broader design initiative focused on sensory experiences.